Optional tags run only after consent. Google Tag Manager is not downloaded before consent to analytics or marketing.
1. Categories
Necessary: tovago_consent_v2 stores choices for up to 180 days and does not track activity. Analytics: Google Analytics 4 measures traffic, content and conversions. Marketing: Google Ads may measure ads, remarketing and personalisation.
2. Typical Google technologies
After consent, _ga and _ga_* (up to 2 years), _gid (24 hours), and _gcl_au or _gcl_* (usually up to 90 days) may appear. The exact set depends on the published GTM container and should be reviewed with every release.
3. Managing consent
You may accept all, reject all or choose categories. No decision means no optional tags. Withdrawal through the footer sends denial, removes known Google cookies and reloads the page. You may also delete cookies in your browser.
4. Google Consent Mode v2
We support analytics_storage, ad_storage, ad_user_data and ad_personalization. All default to denied.